STRATEGIST | DESIGNER | STORYTELLER
I’m a design strategist with over 10 years of experience crafting stories, services, digital products, and experiences that build connections between brands and their users. I’ve held diverse roles spanning strategic design, digital transformation, marketing, and branding for Fortune 500 names across retail, CPG, finance, healthcare, and more.
My beliefs on driving change
We cannot create a simple, beautiful future without dealing with the messiness of today.
A substantial long-term shift is made up of several smaller, continuous changes.
People adopt the change that they are a part of making.
Recent Work
Design Strategy | Research | Client Work
Enabling meaningful connections in the pet care ecosystem while driving new business opportunities
A global leader in pet care aimed to expand into the B2C segment. I guided a team through the complete design process to craft a compelling strategy and vision for a new digital service platform that fosters connections between pet owners and vets, supporting healthier, happier pets.
Past Work
Service Design | Capstone project
GoalPost: from purpose to potential
GoalPost is a service ecosystem that empowers users to discover and nurture their authentic purpose and design their unique path together with a values-based community.
Business Design | Experience Design
Building a bridge between longstanding traditions and relevance for the future
A retail giant wanted to explore its next phase of innovation through business design. Our winning solution for the Rotman Design Challenge ‘21 was an omnichannel strategy rooted in a service design mindset, bridging frictionless experiences with human connections.
Design beyond work
Community Building | Gardening Mindset | Writing
Four essential principles to nurture a thoughtful community
A few brands I’ve partnered with over the years:
