Recent Work
Service Design | Design Strategy | Client Work
Enabling meaningful connections in the pet care ecosystem while driving new business opportunities
A global leader in pet care aimed to expand into the B2C segment. I guided a team through the complete design process to craft a compelling strategy and vision for a new digital service platform that fosters connections between pet owners and vets, supporting healthier, happier pets.
Past Work
Service Design | Capstone project
GoalPost: from purpose to potential
GoalPost is a service ecosystem that empowers users to discover and nurture their authentic purpose and design their unique path together with a values-based community.
Business Design | Experience Design
Building a bridge between longstanding traditions and relevance for the future
A retail giant wanted to explore its next phase of innovation through business design. Our winning solution for the Rotman Design Challenge ‘21 was an omnichannel strategy rooted in a service design mindset, bridging frictionless experiences with human connections.