GoalPost is a service ecosystem that empowers users to discover and nurture their authentic purpose and design their unique path together with a values-based community.

A retail giant wanted to explore its next phase of innovation through business design. Our winning solution for the Rotman Design Challenge ‘21 was an omnichannel strategy rooted in a service design mindset, bridging frictionless experiences with human connections.

Amidst the global Covid-19 pandemic, a startup emerged to connect artisans with resources. We envisioned how this organic movement could become a valuable partner for social entrepreneurs in a sector pervaded with complex, systemic issues.

A furniture-rental startup believed that renting items was more sustainable than buying fast furniture. Users, however, struggled with psychological barriers to enter into an unfamiliar service format.